MAR 3023 Marketing Fundamentals

Designed to teach students the foundational principles of marketing in the digital age, this course uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. Unlike some marketing texts that treat digital marketing as an add-on, these course materials incorporate the use of data, digital communications and digital marketing strategies throughout the course, reflecting modern marketing in practice.

This course was developed by Lumen Learning. Primary sources for the course include Introducing Marketing by John Burnett, Boundless Marketing, and videos provided by the BBC.

Lumen OER courses apply learning science to engage students and better support the learning process. Lumen materials aim to deliver an active learning experience. They include text, images, videos, assessments, directed feedback, practice questions, simulations, and other interactives that invite students to apply their knowledge, improve their understanding, and perform better. Term over term, Lumen’s Waymaker courseware makes it possible to use learning data to identify where content improvements are needed. We work collaboratively with faculty and subject matter experts to develop and test iterative, continuous improvements aimed at increasing efficacy and learning.

Additional Course Features

These course materials include:

  • Waymaker Courseware: User-friendly Waymaker learning tools improve success for at-risk students with personalized study plans, automated study tips and nudges, and early alerts to identify and help struggling students.
  • Outcome-aligned OER: Designed to replace expensive textbooks, this course curates the best available open educational resources (OER) aligned with learning outcomes. Teach it as-is or customize to fit your needs.
  • LMS Integration: This course is delivered with seamless LMS integration and automatic grade return for Canvas, Blackboard, Brightspace, and Moodle.
  • Accessibility: Lumen is 100% committed to providing learning materials that are accessible to all learners. Lumen course materials are mobile-friendly.

What People Are Saying

Since using Waymaker I’ve experienced better outcomes, higher quality learning outside of class and ideas for integrating with other courses.” 

Ruth Greene, Rappahannock Community College

Why Teach with Lumen Course Materials?

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  • Replace expensive textbooks: Ready-to-adopt open educational resources (OER) include text, videos, simulations, self-checks, and other interactives.
  • Choose affordability: Low cost to students.
  • Use better content: Continuous, data-driven improvements make OER content more effective at supporting learning.
  • Simplify access: Easy access to course materials in your LMS (Blackboard, Canvas, D2L, and Moodle) plus automatic grade return.
  • Improve student outcomes: Research shows Lumen course materials can improve academic performance, passing rates, and course completion.
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FOR STUDENTS

  • Learn by doing: Self-checks, online homework, and other interactive tools strengthen learning.
  • Engage from day one: Avoid falling behind with access course materials from the first day of class.
  • Retain materials: Download a digital copy of course content to keep forever.
  • Become a better learner: Waymaker’s real-time feedback and nudges guide students on where to focus and how to improve.

Three Steps to Teaching this Course in Your Class

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Pick the course you want to teach

Fill out our Try this Course form, and we’ll get materials to you

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Set up your course in your LMS

Send a message to support@lumenlearning.com

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Start teaching
Wondering what it’s like? Watch a faculty roundtable video